Leading up to The Greatest Outdoor Show On Earth, we helped the Calgary Stampede put together a series of videos aimed at promoting the upcoming Stampede. The videos featured me deep-frying different items – some of it was food, some of it was not edible at all.

The seven videos that were aired received a combined 160,000+ views (I suspect at least 1,000 of those views were from my mom sharing with her friends), and had over 2,700 likes and comments. The videos also generated tens of millions of impressions promoting the Calgary Stampede.

Getting to see the idea evolve, the videos come together, and the great success of the videos was a great learning experience for me.

Which video is your favourite?

« »